Before I get into how to write content, you may be wondering, “Why should I care about this? Is really words works now in the world of video , social networking , image etc.”
- Yes words work — if you know how to use them.
Common sense should indicate there’s room for words online because otherwise, there wouldn’t be any. This article wouldn’t exist. Of course, this begs the question: If the Blog is littered with words, but people aren’t reading them … what are they doing with them?
They’re scanning them.
People don’t have the time or the inclination to pore over every single word that appears on the screen — so they skim, hunting for things which engage their interests or imagination.
Note: This isn’t just a Blog phenomenon. Newspapers and magazines keep stories short because they know the general public doesn’t have the time or patience for depth.
So how do you get your point across?
If you want to make money online, you need to know how to write blog content. It doesn’t matter what product or service you’re selling, internet marketing begins with getting found online.
And, this is not easy. Internet marketing experts estimate that 100,000 new websites go live every day. How in the world will yours get found? Content, content, content. More specifically blog content. And, to be even more specific than that, interesting, new content – and lots of it.
So, words, words, words … they are extremely important to your online business.
But, these words have to be written using certain guidelines that make it easy for web surfers to land on your site. And, this is what perfect , solid and unique content writing is all about.
The main objective is always an effective blog content creation strategy is to meet readers expectations and also fulfil business goals.
So before reading the article take a deep look in to this-
Here Substance is tone, topics, style, and message to communicate
Here Structure is how to prioritize & break up the content into differnt building blocks
Here Workflow is the tools ,process & resources to create & maintain content
Here Governance –is integrity, consistency & quality
Now that you know why you need to know how to write the best , Evergreen , Real-World Panda Optimized Seo blog content, let’s explain what it is and how to write it.
Plan and Prepare Your Content -
Brainstorming is a sure way of hatching new ideas.
1. What to Write About?
So, you want to start a blog but what do you write about. Well, in most cases it is best to try and write about something that interests you. A hobby or something you enjoy doing. It is always easier to write quality content about something you actually enjoy.
2. Be Creative
Creativity is an important skill that every blogger should have. It is difficult to write about one topic over and over. It is also likely to lose the interest of your readers. This is why it is important to find different topics in your niche. Be original and try to educate your readers on topics in your niche.
3. Do Some Research
Not everyone is an expert in a field or niche. However, this is not an excuse to write low quality content. There is nothing to stopping you from do a bit of research so that the information you eventually give is accurate and informative. This simple step can greatly increase quality.
The best idea is to keep the things in a list of content ideas like:
NW: It means “needs work” for post titles- hmm I like it, but this is not perfect
GI: It means”good idea” for the post titles ,it has potentialiaty
GI!: It means “great idea” I will surely write
Review your content ideas & try spinning the wording in your mind, combining ideas and also flipping them if you can improve them later.
Combining the old idea with fresh & new with the help of :
-Add some negatives like “How to” will be “How not to”
Now a follow up to a post idea you haven’t written yet!
Start And Finish The Article :
Follow the rule of KISS, while writing blogs that is Keep It Short and Sweet. People tend to get bored with longer lines. Moreover, the essence of the message is lost at times.
Starting with the title, pick the keyword that has the best ranking among the couple that you chose. Now create a title based around that keyword, although you can incorporate more if you are able. Your title should be descriptive, offer a solution or pose a question that would interest your target reader.
To get the best and popular title check buzzsumo.com/
The First Paragraph
Next, write your first sentence. You need to incorporate the keyword used in the title of your article, as well as one more keyword if you can without sounding unnatural. Using a statistic, popular misconception or telling the reader what you are going to cover are all great ways to get a readers attention. This can take a couple of sentences, but make sure that you have that keyword positioned in the first one for higher search engine rankings.
There is no need to try and impress your readers with big, fancy words. Most of the time people want to get information quickly and not have to work to understand what you are saying. It can often be more helpful to focus on structure rather the fancy language.
The body of your article should tell your reader whatever you have promised in your title and opening paragraph. If you are writing a 500 word article (the current standard), three to five smaller paragraphs are appropriate. Ensure that you’ve placed each of your keywords in every paragraph at least once. If you are having a hard time incorporating each keyword, use a bolded header for each paragraph
Make your text easy to scan. Use:
· Highlighted keywords (links, colors, bold, etc.)
· Significant titles and subtitles — not cute or clever ones
· Bulleted lists
Your last paragraph should tie up all of the loose ends in your article, summarize what you’ve said and also incorporate at least one of your keywords (preferably the same one you used in the title and first sentence).
Calls to action ! Comments-
Bottom line: My blog users’ comments and stories are more important than me. Please Share , Suggest or whatever you feel now.
Necessary Content Elements -
Multimedia Content – Images & Videos
Whatever you’re blogging about, don’t forget to add pictures or related. No eyes is comfortable with paragraphs of text, unless you’re writing a book. However, only add images that help or add value.YouTube video plugins can be embedded in a post. Try to use unique images , or purchase them on popular sites such as flickr ot iStockphoto.com or Fotolia.com.
1.List of related quality Blog content
Related Posts Thumbnails
2.Social Engagement -Build platforms that allow users to tell their stories
3.Should be Mobile Compatible
4.Add all type of multimedia in your content
Wp super cache
5.All in a one plugin
Check for more detials here-
Necessary plugins for your blog
Alternative Way – Blog Content Generators :
Content Writing is the most important,So hire some who really care to write.
One of the mistakes I see a lot of beginning bloggers make, is using article spinners to produce their content. Sure, it works, but talk about unprofessional!For those of you that might not know what an article spinner is, it’s a piece of software or script that allows you to “paste” content you’ve copied into it, push a button, and it re-writes the article for you.
That being said, they just flat out don’t work! Why? Because 99% of the time the grammar they spit out makes no sense!
If you spin an article and then read it, you will find yourself spending more time correcting all of the mistakes! Not to mention, they take you some time to to setup word variations. What this means is if you are going to use the word “find”, you will have to make a string that looks like the following.
TOP 15+ Best Article Spinner Softwares Review
Remember this is an option not a suggestion.
Now here’s an interesting concept! Auto blogging! You know the phrase…. “set it and forget it!”
Once you have your blog setup, adding an auto blogging software solution to it can be a great way to get it started for you. Auto Blogging software essentially goes out, get’s you content, brings it in to your blog, and creates a post of it for you. Sounds very cool!
But Google Panda punished the auto blogs completely and if someone suggest you about this then never follow this.
Allow Guest Posts and Hire Writers -
Make an option guest post in your blog and hire blog writers from different sources.Now, this is way better than article spinners, but it requires money to get started.
You can find a plethora of freelancers out there that will be more than happy to write your content for you. A simple search for “article writers” will turn up plenty of places to find them! While this is a better option than the article spinners, it’s really a technique to use once your making money, and successful at blogging.
You see, article writers usually charge between $1.00 and $5.00 per article depending on your criteria. Obviously, in most cases, the more you pay the better quality you get. If your just starting your blog and have visions of making tons of money, slow down and make yourself a business plan. Starting out by throwing money at it isn’t the way to go!
A couple of other things I’ve seen out there are article writers using the spinners we just talked about, or simply submitting copied or plagiarized work. Both of these instances will get you no where!
Another reason these are tricky is freelance sites make you set up an account and write all of the criteria, including keywords that you are looking for in your job description. Again, you could have already written an article in the time you will have spent doing this.
I will reiterate that when your blog is wildly successful, you will definitely want to consider this method. When that time comes, here are a few pointers.
Always ask for a sample of their work on a topic of your choice. Not only can you use this article for your blog, but you will get a feel for their writing style. If you like what you see, give them a shot!
Last but not least, if you find a great writer, hold on to them. Stay in close contact and give them plenty of work. They can be a wonderful resource to have at your disposal.
Check Here - 20 Websites to Help You Hire a Company Blogger
Post Panda Content Optimization-
Dont Alloq Them To Eat Your Fresh Content
Update,Update And Update-Blogs also perform well, because Google loves how they provide fresh, relevant content on a regular basis. The more updating that’s done on your blog, the more likely your blog will get indexed and rank high in the SERPs, which will drive more targeted traffic to your blog and increase your conversion rates
-URLS – Shorten your pot URLs and make them user-friendly. Forget to add keywords for SEO; better think
how people will easily get you by search.
-Amazing Post Titles-Don’t imagine as a SEO specialist better think as a creative editor and come up with
unique and attractive titles.Catch your visitor’ attention.
Avoid blocks of text- Make it user-friendly, converting and performing well .
No duplicate content- Simply avoid it even try to avoid duplicate idea.
User friendly engaging navigation- Don’t try to make it seo friendly better try user friendly that visitor will engage and browse your site from your content
Calls To Action – Whatever your technique is try to engage them with any action in your post.
Mobile Friendly- Don’t forget to check your content from mobile and check it as a visitor.
Dynamic Content-Update your post with some new related information’s or adding some related images or videos.
Update Or Remove Content / Canonicalize /301 Re-Direct-If you have post already that no one reads but ranking high , update
or recreate the page.
Social Engagement-Social engagement is Successful when your content that is completely natural, awkward or not forced or Add. Author
tags that is good way to inspire and engage people in your post.
Focus keywords-Make sure that your keywords are not over optimized.
Use Clean themes and plugins
Create great Images and Videos
Verify your blog performance
Track your posts regularly to make sure your content is fast and performing.
Read over what you’ve finished. If everything flows well then you are ready for the next step, which is ensuring that your articles are chock-full of content that is useful to your reader.
A post is like a piece of art -When you will portray the arts with your words then it should be flavored your reader with a great pleasure .